Masterminds - Predicting behaviour

The question at the heart of this project is: Can the prevention behaviour of policyholders be influenced more effectively by providing more personal communication? Matching someone's specific risk perception?  MindLabs data specialists are investigating whether they can identify clusters of individuals from the anonymised data collected by Interpolis, who show similar behaviour towards certain risks.

Especially in the field of data science, it is important to link data sets in order to explain patterns and optimise predictive models. A cooperation between business, local government and educational institutions offers an ideal structure for investigating this.

It strengthens the relationships between the different parties, improves the quality of the data sets, and increases the predictive power of the developed models. This project focuses on the citizen and the potential to prevent undesirable conditions, risks of accidents and damage.

This project has been made possible by the Regio Deal Midden- en West-Brabant. For more information, please visit or